The Ultimate SEO Course focused on helping individuals, businesses, and organisations improve online visibility, attract more website traffic, and increase revenue.

SEO, or search engine optimisation, is optimising websites and web pages to rank higher in search engine results pages (SERPs). Search engines like Google, Bing, and Yahoo use complex algorithms to determine which websites should rank higher for specific search queries. SEO involves various techniques that help websites meet the criteria set by search engines to rank higher in the SERPs.

One of the most important aspects of SEO is keyword research. Keywords are the search terms that users enter into search engines for information or solutions to their problems. By researching and targeting the right keywords, businesses can attract more website traffic and increase their chances of ranking higher in the SERPs.

Another crucial aspect of SEO is analyzing competitors. By analysing competitors, businesses can identify opportunities and gaps in the market and develop strategies to gain an edge over competitors. Competitor analysis involves identifying the keywords competitors target, analysing their backlink profiles, and studying their content strategies.

On-page SEO is another crucial aspect of SEO. On-page SEO involves optimising web pages' content and HTML source code to improve their relevance and search engine friendliness. This includes optimising title tags, meta descriptions, header tags, and content. On-page SEO is important because it helps search engines understand what a page is about and whether it should rank higher for specific keywords.

Off-page SEO refers to the techniques used to improve a website's authority and popularity outside its pages. This includes tactics such as link-building, social media marketing, and guest blogging. Off-page SEO is important because search engines use external signals such as backlinks to determine the authority and popularity of a website.

National SEO and local SEO are two different approaches to SEO. National SEO involves broad, national-level search terms, while local SEO involves location-specific search terms. Local SEO is essential for businesses operating in specific locations, such as restaurants, shops, and other local businesses.

The Ultimate SEO Course covers all SEO aspects, including keyword research, competitor analysis, on-page and off-page optimisation, and national and local SEO. Mastering this course's techniques can improve your online visibility, attract more website traffic, and increase revenue.

What you will learn

• What is SEO, and how does it work?
• How to rank with SEO
• How Google SEO works
• How to research keywords for SEO
• How to analyse competitors
• What is On-Page SEO
• What is Off-Page SEO
• National SEO vs Local SEO

Is this course for you?

This course is ideal for those who work in or aspire to work in the following professions:

• This course is perfect for anyone who is interested to learn SEO from scratch.

Why choose this course?

• Conducted by industry experts
• Get Instant E-certificate
• Fully online, interactive course with Professional voice-over
• Developed by qualified professionals
• Self-paced learning and laptop, tablet, smartphone-friendly
• Tutor Support

Career Path

This training course will lead you to many different career opportunities. Here are a few prospects:

• SEO Specialist Trainee - £18,000 per annum
• SEO Expert - £32,154 per annum
• SEO Manager is £38,567 per annum