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Learn how you can reach key decision makers, pitch your services & close more deals than you ever thought possible!

Course Instructor

7 hours

Last updated

September 12, 2023



£113.00 inc. VAT

More about the course

Transforming potential business clients to invest in your product or service is at the heart of our Business Development & Sales Mastery course for B2B businesses. Juan Galvan, an expert in this field, has put together this course to reveal the well-guarded secrets behind generating leads, cultivating strategic partnerships, and revolutionising your sales approach through a streamlined 4-step sales process. Meticulously designed, this course will equip you with the tools, insights, and strategies needed to ascend to new heights in business development and sales.
What are the Differences Between Goals, Objectives & Outcomes? Setting clear goals, objectives, and outcomes is paramount in business strategy. But do you truly grasp the distinctions among them? This course delves deep into this vital aspect, unravelling the nuances between these terms and guiding you on how to craft a comprehensive roadmap for your business. By understanding these differences, you can steer your business precisely and purposefully.
Why is Lead Generation necessary for the business? Lead generation is the lifeblood of sustained growth in today's dynamic business landscape. Learn why this process is not just an option but a necessity. You'll delve into proven methodologies to identify, attract, and engage potential clients, ensuring a steady influx of opportunities that can propel your business to new dimensions.
Psychology of Cold Calling Cold calling: a phrase that often sends shivers down the spines of even the most seasoned sales professionals. This course will give you invaluable insights into making cold calls a warm and welcoming experience. Discover the art of building rapport, establishing trust, and converting cold calls into meaningful connections. If you're on the hunt for the ultimate business development and sales strategy to catalyse the growth of your startup or established enterprise, then this course is your compass.

This course is beneficial to :

This Business Development & Sales Mastery course for B2B businesses is tailored to empower a diverse range of individuals and professionals, providing them with the expertise and insights necessary to excel in the dynamic world of business development and sales. The course is particularly beneficial for:
  1. Entrepreneurs and Startups: Aspiring and existing entrepreneurs can leverage this course to gain the essential skills required to kickstart their ventures, secure partnerships, and drive sales growth from the ground up.
  2. Sales Professionals: Seasoned or novice sales representatives can enhance their sales strategies, refine their pitch, and master the art of relationship-building, ultimately boosting their success rates.
  3. Business Development Managers: Professionals responsible for fostering partnerships and expanding market reach will discover innovative techniques to establish and nurture relationships with key decision makers.
  4. Marketing Professionals: Marketers seeking a holistic understanding of the sales process can harness this course to align their strategies with the sales funnel and drive conversions effectively.
  5. Small and Medium Business Owners: Owners of SMEs can capitalise on the course's practical insights to generate consistent leads, forge strategic alliances, and optimise their sales approach for sustainable growth.
  6. Consultants and Advisors: Independent consultants and advisors aiming to attract clients and expand their consulting practice will benefit from mastering the intricacies of lead generation and sales tactics.
  7. Corporate Executives: Senior executives in larger organisations can gain a fresh perspective on business development strategies, enabling them to identify new opportunities and cultivate profitable partnerships.
  8. Freelancers and Independent Contractors: Those in freelance roles can discover techniques to sell their services effectively, build a strong client base, and secure recurring projects.
  9. Business Students and Graduates: Aspiring professionals seeking a head start in their careers can gain a competitive edge by acquiring real-world sales skills that complement their academic knowledge.
  10. Anyone Seeking Career Advancement: Individuals looking to pivot their careers or climb the corporate ladder can leverage this course to acquire versatile business development and sales competencies.
In essence, this course is a valuable asset for anyone eager to enhance their business development and sales acumen, regardless of their background, industry, or experience level.

The key skills you will develop:

  1. Strategic Business Development: Understanding the core principles of business development, crafting effective business development plans, and implementing top strategies to expand market reach.
  2. Market Sophistication: Proficiency in analysing market stages and tailoring strategies based on the level of market sophistication, ensuring targeted and impactful approaches.
  3. Customer Profiling: Defining the ideal customer profile, enabling precise targeting and better engagement with potential clients.
  4. Sales Process Mastery: Grasping the sales process from start to finish, including the four stages of a sale and the critical questions for each phase.
  5. Goal Setting Expertise: Differentiating between goals, objectives, and outcomes, and mastering the art of setting realistic and achievable goals.
  6. Lead Generation Strategies: Developing and implementing a comprehensive lead generation system, utilising tactics like cold email campaigns, LinkedIn prospecting, and leveraging CRM systems effectively.
  7. Effective Cold Emailing: Crafting compelling and personalized cold emails, understanding email guidelines, and employing strategies to improve email open rates and responses.
  8. Objection Handling: Overcoming objections confidently, utilizing secret weapon techniques, and converting objections into opportunities for effective communication.
  9. Discovery Call Excellence: Mastering discovery call sales scripts, enhancing communication skills, and effectively guiding prospects through the decision-making process.
  10. Sales Presentation Skills: Developing persuasive sales presentations, creating impactful slides, and presenting information in a compelling and engaging manner.
  11. Psychology of Cold Calling: Understanding the psychological aspects of cold calling, implementing a proven four-step cold calling system, and building rapport with potential clients.
  12. Value Proposition Creation: Crafting a unique selling proposition (USP) that resonates with the target audience, effectively conveying the value of products or services.
  13. Gatekeeper Interaction: Navigating gatekeepers effectively, establishing rapport, and increasing the likelihood of reaching decision-makers.
  14. Direct Mail Strategy Development: Creating and implementing a four-step direct mail strategy, sourcing direct mail packages, and crafting impactful direct mailer templates.
By mastering these skills, participants of the course will be well-equipped to navigate the complex landscape of business development and sales in the B2B sector.

This course is ideal for those who work in or aspire to work in the following professions:

This course is ideal for those who work in or aspire to work in the following professions:
  • Business Development Manager
  • Business Development Executive
  • Business Consultant
  • Buyer
  • Business Analyst
  • Receptionist
  • Administration
  • Secretary
  • Recent graduates
  • Job Seekers
  • Anyone who is interested in this topic
  • People already working in the relevant fields want to polish their knowledge and skill.

Why choose this course?

  • Conducted by industry experts
  • Get Instant E-certificate
  • Fully online, interactive course with Professional voice-over
  • Developed by qualified professionals
  • Self-paced learning and laptop, tablet, and smartphone-friendly

Career prospect of this course :

Completing the Business Development & Sales Mastery course for B2B businesses opens up a multitude of exciting career progression opportunities across various industries. Armed with a comprehensive skill set, graduates of the course can embark on a journey of professional growth and advancement, including:
  1. Sales Specialist: Graduates can step into roles as sales specialists, leveraging their newfound skills to effectively engage potential clients, drive conversions, and meet sales targets. Their expertise in objection handling, value proposition creation, and sales process mastery will set them apart.
  2. Business Development Manager: Armed with a deep understanding of business development strategies and customer profiling, graduates can ascend to managerial roles where they oversee teams responsible for forging partnerships, expanding market reach, and driving organisational growth.
  3. Account Manager: With a strong grasp of customer needs and the ability to build rapport, graduates can thrive as account managers, nurturing client relationships, identifying up-selling opportunities, and ensuring client satisfaction.
  4. Sales Team Leader: Those who demonstrate exceptional sales and leadership skills can progress into team leader roles, where they guide and mentor sales teams, implement effective sales strategies, and contribute to team performance.
  5. Partnership Manager: Graduates with a solid foundation in strategic partnerships and market sophistication can transition into partnership management roles, fostering alliances, collaborations, and joint ventures that drive business growth.
  6. Business Consultant: Armed with a comprehensive skill set, graduates can become sought-after business consultants, advising companies on lead generation strategies, sales process optimisation, and overall business development.
  7. Entrepreneur: Armed with the ability to create effective business development plans and sales systems, some graduates might choose to launch their own startups, equipped with the skills to secure partnerships and drive revenue growth.
  8. Marketing Manager: Understanding the sales process and market sophistication equips graduates with a unique perspective that can be valuable in marketing roles, contributing to campaign development and customer engagement strategies.
  9. Sales Trainer: For those passionate about imparting knowledge, graduates can transition into sales training roles, sharing their expertise in lead generation, objection handling, and sales techniques with new recruits.
  10. Business Development Director: With a blend of strategic thinking and hands-on sales skills, graduates can aspire to become business development directors, overseeing high-level strategies, partnerships, and revenue growth initiatives.
  11. Corporate Development Specialist: Graduates with a keen understanding of market sophistication and business development can thrive in corporate development roles, identifying acquisition targets and exploring expansion opportunities.
  12. Freelancer or Consultant: Leveraging their skills in lead generation and sales process mastery, some graduates might choose to work as freelance sales consultants, offering their expertise to various businesses on a project basis.
With the ability to drive sales growth, forge strategic partnerships, and navigate complex business landscapes, the possibilities for career advancement are limitless.  

Industry Expert Instructor

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Digital Entrepreneur | Marketer | Visionary

Rated Excellent on Trustpilot

Course Content

    • Business Development Mastery Course Intro 00:04:00
    • The 4 Pillars of This Course 00:03:00
    • What Exactly is Business Development? 00:03:00
    • How to Create Your Business Development Plan 00:05:00
    • The Top Business Development Strategies 00:07:00
    • 5 Stages of Market Sophistication 00:11:00
    • Understanding Organizational Hierarchy 00:05:00
    • Defining Your Ideal Customer 00:05:00
    • The Sales Process Overview 00:05:00
    • Difference Between Goals, Objectives & Outcomes 00:04:00
    • How To Properly Set Goals 00:07:00
    • Cold Email Lead Generation System 00:07:00
    • How To Find Companies To Email 00:23:00
    • Where To Find Bulk Company Email Lists 00:07:00
    • How To Hire Email List Providers on Upwork 00:09:00
    • How To Find Leads on Linkedin 00:10:00
    • How To Find Anyone’s Email 00:18:00
    • How Setup Your CRM For Lead Tracking 00:15:00
    • How To Write Emails That Convert 00:17:00
    • Cold Email Personalization Strategies 00:09:00
    • Email Guidelines To Follow 00:08:00
    • Best Questions To Ask With Emails 00:03:00
    • Good Prospect vs Bad Prospect 00:07:00
    • Best Email Responses 00:07:00
    • Cold Email Templates That Generate Results 00:12:00
    • How To Create a Business Email 00:06:00
    • Secret Automated Email Follow Up Tool 00:06:00
    • How To Schedule Calendar Appointments 00:04:00
    • Booking Software Walkthrough 00:12:00
    • Secret Automated Email Follow Up Tool 00:06:00
    • The 4 Stages of a Sale 00:03:00
    • The 9 Truths of Selling 00:12:00
    • The 4 Step Sales System 00:05:00
    • The 4 Step Sales System Questions 00:11:00
    • The 2 Types of Objections 00:06:00
    • The Secret Weapon For Objections 00:05:00
    • 2 Ways To Easily Overcome Objections 00:09:00
    • Discovery Call Sales Script Walkthrough 00:12:00
    • Sales Presentation Slides Walkthrough 00:11:00
    • The Psychology of Cold Calling 00:08:00
    • 4 Step Cold Calling System 00:09:00
    • Understanding The Meaning of Value 00:04:00
    • How To Create Your USP 00:05:00
    • How To Never Get Rejected 00:06:00
    • How To Effectively Work With Gatekeepers 00:07:00
    • The 4 Step Direct Mail Strategy 00:04:00
    • Where To Get Direct Mail Packages 00:08:00
    • Direct Mail Prospect List Template 00:00:00
    • Mailer Template 00:00:00
    • Exam of Business Development & Sales 00:50:00
    • Get Your Certificate & Transcript 00:00:00

Course Reviews


6 ratings
  • 5 stars2
  • 4 stars3
  • 3 stars1
  • 2 stars0
  • 1 stars0
  1. Good Course


    I took something away. Thank you.

  2. Thank you.


    Great course that opens your eyes to new internet and old fashioned postal lead generation.
    Thank you.

  3. Learned quite a lot


    Learned quite a lot even as an experienced BD. Felt mostly US and services based though. Would be good to have recordings of actual cold calls.

  4. Very informative


    useful and covered everything you need to know however it is presented in a dull way

  5. Helpful tools and insights


    The courses aided me with helpful tool and insights

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