In today's digital age, having an effective digital marketing strategy is crucial to the success of any business. This Digital Marketing Fundamentals course will introduce digital marketing, covering all the essential concepts and strategies you need to know.

You will begin by understanding what digital marketing is and the journey it takes to achieve your desired outcomes. The course will guide you through building and personalising a buyer journey to help you better engage with your target audience.

In addition to understanding the principles of effective email marketing, you will also learn the AIDA model and how to calculate your customer's lifetime value. With this knowledge, you can manage your digital marketing budget more effectively.

The course will also cover the critical role of social media in digital marketing, exploring the benefits of using social media platforms to reach your target audience. You will understand how to use paid advertising concepts to create campaigns that drive results.

By the end of this course, you will clearly understand the fundamentals of digital marketing and how to put them into practice. You will have the skills and knowledge to create a digital marketing plan. It will help to connect with your audience and achieve business goals.