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For successful Digital Marketing for your business, you need to know the various advertising concepts, calculate the customer's value, practical email marketing AIDA principles, and social media and do all these within a budget- this course will explore all.

Course Instructor

42 minutes

Last updated

June 4, 2023




More about the course

In today's digital age, having an effective digital marketing strategy is crucial to the success of any business. This Digital Marketing Fundamentals course will introduce digital marketing, covering all the essential concepts and strategies you need to know.

You will begin by understanding what digital marketing is and the journey it takes to achieve your desired outcomes. The course will guide you through building and personalising a buyer journey to help you better engage with your target audience.

In addition to understanding the principles of effective email marketing, you will also learn the AIDA model and how to calculate your customer's lifetime value. With this knowledge, you can manage your digital marketing budget more effectively.

The course will also cover the critical role of social media in digital marketing, exploring the benefits of using social media platforms to reach your target audience. You will understand how to use paid advertising concepts to create campaigns that drive results.

By the end of this course, you will clearly understand the fundamentals of digital marketing and how to put them into practice. You will have the skills and knowledge to create a digital marketing plan. It will help to connect with your audience and achieve business goals.

At the end of this course, you will be able to:

  •  Understand Digital Marketing
  •  Use Paid Advertising Concepts
  •  Calculate the customer's lifetime value
  •  Use  Effective email marketing
  •  Understand the AIDA Principles
  •  Manage your digital marketing budget
  •  Exploring the benefits of social media

Is this course for you?

  •  Marketers
  • Junior marketing consultants
  • Salespeople
  •  Business Owners
  •  Entrepreneurs

Why Choose The Digital Marketing Fundamentals course?

  • Developed and delivered by Qualified industry experts
  • Instant E-certificate of Completion
  • Entirely online
  • Self-paced learning and laptop, tablet, and smartphone-friendly
  • 24/7  Support

Industry Expert Instructor

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Business Consultant & English Language Tutor

Rated Excellent on Trustpilot

Course Content

    • Introduction – Digital Marketing Fundamentals FREE 00:01:00
    • What is digital marketing 00:01:00
    • The digital marketing journey 00:05:00
    • Building the buyer journey 00:06:00
    • Applying the AIDA model 00:03:00
    • Personalising the buyer journey 00:04:00
    • Paid Advertising 00:05:00
    • Budgeting for Paid Advertising 00:05:00
    • The role of social media 00:05:00
    • Effective email marketing 00:07:00
    • Get Your Certificate & Transcript 00:00:00

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