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The Do It Yourself Local SEO For The Small Business Owner course guides small business owners on improving local SEO and reaching more local customers. Topics include keyword research, website optimisation, Google My Business, and building citations and backlinks. It will give you the skills to boost your search rankings and attract more customers.

£8.33 inc. VAT
Course Access

1 year

Last Updated

March 21, 2023

Students Enrolled

7

Course Duration

2 hours, 33 minutes

Course Instructor
Certification

Local SEO optimises your online presence to appear in local search results for your business niche.

A critical aspect of local SEO has a mobile-friendly website. With more and more people using mobile devices to search for products and services, optimising a website for mobile can make a big difference in attracting new customers.

You'll learn about essential sites where you should list your business to increase your online presence, such as Google My Business, Yelp, and Facebook.

The course covers the essential elements of on-page and off-page SEO, which are crucial for ranking higher in search engine results pages (SERPs). You'll learn how to optimise your website's content, meta tags, and images and build quality backlinks to your site.

Reviews play a significant role in local SEO; you'll learn how to get more reviews for your Google business page. This includes strategies for encouraging customers to leave reviews, responding to reviews, and using reviews to improve your business.

The course also covers the basics of setting up a small business website using popular platforms like WordPress or Squarespace. You'll learn how to set up and use Google+ for Business, a powerful tool for improving online visibility.

Building business profiles across the internet is another important aspect of local SEO. You'll learn why it's essential to have consistent business information across all online directories and how to manage your online reputation.

The course guides you on how to outsource content writing for your website. This includes tips for finding quality writers, managing content creation, and optimising your content for search engines.

What you will learn

  • Understand what Local SEO (Search Engine Optimization) is
  • The importance of having a mobile-friendly website
  • You will understand what important sites you should list your business on
  • Basic elements of on-page and off-page SEO
  • How to get more reviews for your Google business page
  • The Basics of setting up a small business website with WordPress or Squarespace
  • How to set up and use Google+ for Business
  • The importance of building business profiles across the internet
  • How to outsource content writing for your website

Is this course for you?

This course is ideal for those who work in or aspire to work in the following professions:
  • Small businesses who are willing to put in the work to rank locally
  • Those who are interested in dominating the search results for their local city
  • If you are a business owner that lacks time to take action, this course might not be for you, but it will help you understand the concepts of local SEO if you are unable to implement them.

Why Choose to Do It Yourself Local SEO For The Small Business Owner course?

  • Conducted by industry experts
  • Get Instant E-certificate
  • Fully online, interactive course with Professional voice-over
  • Developed by qualified professionals
  • Self-paced learning and laptop, tablet, smartphone-friendly
  • Tutor Support

Career Path

This training course will lead you to many different career opportunities. Here are a few prospects:
  • SEO Specialist Trainee - £18,000 per annum
  • SEO Expert - £32,154 per annum
  • SEO Manager is £38,567 per annum

Industry Expert Instructor

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3.86 3.8636363636363638
187
Students

Rated Excellent on Trustpilot

Course Content

    • What To Expect In This Course 00:01:00
    • Who Am I? Why I Created This Course 00:03:00
    • What is local SEO? 00:04:00
    • Do You Build Your Own Website Or Pay Someone Else To Build It? 00:02:00
    • Why Your Website Must Be Mobile Friendly in 2015 00:02:00
    • Learning WordPress – A Simple Content Management System 00:04:00
    • Squarespace – Simple For The “Do It Yourself” Crowd 00:03:00
    • Introduction To Google+ For Business 00:05:00
    • A Poor Google+ Business Page Vs. a Good Google+ Business Page 00:06:00
    • An Example Google+ Business Page Setup 00:05:00
    • Using Canva To Create a Header Image 00:02:00
    • Posting on Google+ For Business 00:02:00
    • Setting Up a Yelp Business Page 00:02:00
    • Facebook Business Page Setup 00:03:00
    • Setting Up a LinkedIn Business Page 00:02:00
    • Setting Up a Twitter Profile 00:02:00
    • Run a Social Media Contest To Generate Buzz 00:02:00
    • Name, Address, and Phone Consistency For Your Business 00:03:00
    • Building Citations (aka Business Listings) 00:09:00
    • What are Data Aggregators? 00:03:00
    • Check Citation Errors For Free With Moz Local 00:06:00
    • Using Brightlocal for Building Citations, Monitoring Reviews, Tracking & More 00:07:00
    • GeoRanker For Checking Your Rankings 00:01:00
    • UpCity Local SEO 00:12:00
    • Adding Name, Address, and Phone (NAP) To Your Website 00:04:00
    • Using The “WordPress Local SEO” Plugin For Your Site 00:02:00
    • Local SEO Articles Worth Reading 00:05:00
    • Why Content Is So Important 00:05:00
    • Building Content Pages For Your Services 00:03:00
    • The Google Keyword Planner – Keyword Research 00:05:00
    • Adding Heading Tags 00:01:00
    • Adding an “Alt” Tag To Your Images 00:04:00
    • Hiring a Writer for Only $5 00:06:00
    • Link To Other Relevant Content On Your Website 00:03:00
    • Setting Up JetPack To Post On Social Media Automatically 00:03:00
    • Why reviews are very important for your small business 00:04:00
    • The Review Generator Handout 00:02:00
    • What Are Backlinks? 00:04:00
    • Simple Ways To Get Backlinks for Small Businesses 00:02:00
    • Thumbtack 00:02:00
    • Angie’s List & HomeAdvisor 00:02:00
    • Your Overwhelmed – If Your Willing To Hire Someone 00:02:00
    • Wrapping Up 00:03:00
    • Get Your Certificate & Transcript 00:00:00

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