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Understand the fundamentals of keyword research for SEO, including identifying relevant keywords, assessing their competition and search volume, and using them to optimise website content for higher Google rankings. It also covers best practices for keyword targeting and strategy development.

Course Instructor

2 hours, 1 minute

Last updated

March 21, 2023



Original price was: £18.99.Current price is: £9.99. inc. VAT

More about the course

The How To Do Keyword Research For SEO & Ranking On Google course will help individuals and businesses understand the fundamentals of keyword research for SEO success.

The course covers various aspects of keyword research, including using the Google Keyword Planner, a tool that allows users to find relevant keywords with high search volume. The course also guides finding keywords people commonly search for on Google. You'll understand why keyword research is vital as the first step in any SEO strategy.

It shows to successfully find keywords for creating content to rank higher on Google. Participants will learn to utilise various tools for researching and understanding long-tail keywords. It will help optimise website content for better ranking.

The course also covers the importance of determining commercial intent, which refers to understanding if a keyword will likely lead to a sale or conversion. Understanding this can help businesses target the right keywords and attract more qualified leads to their website.

It covers competition analysis, which involves understanding the keywords your competitors are targeting and how to optimise your strategy for better ranking.

It's an essential guide for anyone looking to improve their SEO ranking and attract more organic traffic to their website. It provides participants with the knowledge and tools to identify and target relevant keywords for their business effectively.

What you will learn

  • Learn to use the Google Keyword Planner
  • Understand how to find keywords that people search for on Google
  • Understand why keyword research is important as the first step for SEO success
  • Learn how to successfully find keywords for creating content around
  • Learn how to utilise various tools for researching keywords
  • Understand what long-tail keywords are

Is this course for you?

This course is ideal for those who work in or aspire to work in the following professions:
  • If you are interested in content marketing or blogging, this course is a must-watch!
  • If you have been struggling with content ideas, this course will help you discover what people want online.
  • If you are not willing to spend time analysing data to determine keyword volume and you have no interest in content marketing, this course may not be for you.

Why Choose How To Do Keyword Research For SEO & Ranking On Google course?

  • Conducted by industry experts
  • Get Instant E-certificate
  • Fully online, interactive course with Professional voice-over
  • Developed by qualified professionals
  • Self-paced learning and laptop, tablet, smartphone-friendly
  • Tutor Support

Career Path

This training course will lead you to many different career opportunities. Here are a few prospects:
  • SEO Specialist Trainee - £18,000 per annum
  • SEO Expert - £32,154 per annum
  • SEO Manager is £38,567 per annum

Industry Expert Instructor

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Course Content

    • What To Expect In This Course 00:02:00
    • Why Is Keyword Research Important? 00:03:00
    • Introduction – Doug Cunnington 00:01:00
    • Introduction To The Google Adwords Keyword Planner 00:02:00
    • Searching For New Keyword And Ad Group Ideas 00:04:00
    • Getting Search Volume For a List Of Keywords 00:02:00
    • Multiplying Keyword Lists To Get New Keyword Ideas 00:01:00
    • Introduction To Long Tail Pro 00:02:00
    • Using Long Tail Pro 00:07:00
    • LongTailPro Vs. Google keyword Planner 00:02:00
    • What Are Long Tail Keywords? 00:02:00
    • Using The Google Results Page 00:03:00
    • Using Google Webmaster Tools For Existing Keywords You Can Optimize 00:03:00
    • Using Google Trends 00:07:00
    • Using Google Correlate 00:06:00
    • Soovle 00:00:00
    • UberSuggest 00:04:00
    • Keyword Tool 00:03:00
    • Quora 00:03:00
    • Keyword Xtreme 00:03:00
    • Is The Searcher Going To Buy Something? 00:03:00
    • Understanding The 4 Types Of Keywords 00:05:00
    • Looking At The Adwords Suggested Bid 00:05:00
    • What About Competition 00:02:00
    • The Moz Toolbar 00:06:00
    • Majestic Backlink Analyzer 00:08:00
    • SEMRush 00:06:00
    • AHREFS Site Explorer 00:07:00
    • Examples of Good Low Competition Sites 00:07:00
    • A Perfect Example Of a Long Tail Keyword Article Generating Traffic 00:09:00
    • How To Do Keyword Research – Concluding The Course 00:03:00
    • Get Your Certificate & Transcript 00:00:00

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