Are you struggling to get the results you want from your website? Do you want to learn how to optimise your landing pages to increase conversions and grow your business? This  Landing Page Design and Optimization  Fundamentals, developed by Isaac Rudansky have covered all essential aspects to turn up your site's conversion. What is AIDA sales funnel? Our course covers the AIDA sales funnel, a proven model for guiding customers through the buying process. You will also learn about the online decision-making process and how to design landing pages that appeal to your target audience. The principles of persuasion in landing page design We teach the principles of persuasion in landing page design, so you can create pages that effectively communicate your value proposition and convert visitors into customers. Additionally, we cover the technical aspects of designing and building a landing page, including best practices for layout, copy, and visuals. Design and build your landing page And, of course, we'll teach you how to design and build your landing page. We'll provide expert guidance on layout, copy, visuals, and more, so you can create landing pages that look great and perform even better. By the end of this online self-paced course, you will have a deep understanding of landing page design and optimisation and be equipped with the tools you need to increase conversions, boost your online presence, and achieve your business goals. Don't miss out on this opportunity to take your website to the next level - enrol now!

What will you be able to do after completing this course?

• Design a high-converting landing page from scratch without a single line of code.
• Double or triple your landing page conversion rates by applying the principles of clarity, simplicity and perceived value
• Run A/B tests to guarantee a better conversion rate over time without knowing any statistics.
• Know exactly how to design a call to action that will motivate your visitors to take the actions you want them to take
• Apply psychological persuasion frameworks to your landing pages and websites.
• Write headlines that will provide the right type of motivational trigger that appeals to the hearts of your visitors.
• Determine the best type of landing page to send your marketing campaign traffic to
• Run professional usability tests like the 5-second test and the preference test.
• Convince your boss to allocate more company resources to conversion rate optimisation.
• Understand your website traffic based on the Fogg Behavior Model
• Determine where in the sales funnel your visitors are and how to design landing pages that cater to each stage in the funnel
• Create a professional logo from scratch in Photoshop
• Identify the issues that are currently hurting your conversion rate and how to apply good landing page design to fix the problems

Is this course for you?

Landing Page Design and Optimisation Fundamentals course suits anyone looking to improve their website's conversion rate, from entrepreneurs and small business owners to marketing professionals and web developers. Here are a few job roles to reap the benefit of this course but not limited to:

• Website owners
• Online Marketers
• Designers
• Small Business Owners
• E-commerce Managers
• Social Media Managers
• Pay Per Click / Search Engine Marketing Managers
• Entrepreneurs
• Digital Marketing Interns
• Web designers and web developers

Why Choose the Landing Page Design & Conversion course?

• Conducted by professional and qualified industry experts
• Get Instant E-certificate
• Entirely online
• Self-paced learning and laptop, tablet, and smartphone-friendly
• Tutor Support

Career Path

This training course will lead you to many different career opportunities; here are a few prospects:

• Word Press Developer Beginner Level - £27,000 per annum
• Web Designer - £32,627 per annum
• Web Developer - £40,000 per annum