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Triple Your Conversion Rate with these Landing Page Design Principles & Build a Landing Page from scratch with no code.

£16.66 inc. VAT
Course Access

Unlimited Duration

Last Updated

June 16, 2023

Students Enrolled


Course Duration

6 hours, 23 minutes

Course Instructor
Are you struggling to get the results you want from your website? Do you want to learn how to optimise your landing pages to increase conversions and grow your business? This  Landing Page Design and Optimization  Fundamentals, developed by Isaac Rudansky have covered all essential aspects to turn up your site's conversion. What is AIDA sales funnel? Our course covers the AIDA sales funnel, a proven model for guiding customers through the buying process. You will also learn about the online decision-making process and how to design landing pages that appeal to your target audience. The principles of persuasion in landing page design We teach the principles of persuasion in landing page design, so you can create pages that effectively communicate your value proposition and convert visitors into customers. Additionally, we cover the technical aspects of designing and building a landing page, including best practices for layout, copy, and visuals. Design and build your landing page And, of course, we'll teach you how to design and build your landing page. We'll provide expert guidance on layout, copy, visuals, and more, so you can create landing pages that look great and perform even better. By the end of this online self-paced course, you will have a deep understanding of landing page design and optimisation and be equipped with the tools you need to increase conversions, boost your online presence, and achieve your business goals. Don't miss out on this opportunity to take your website to the next level - enrol now!

What will you be able to do after completing this course?

  • Design a high-converting landing page from scratch without a single line of code.
  • Double or triple your landing page conversion rates by applying the principles of clarity, simplicity and perceived value
  • Run A/B tests to guarantee a better conversion rate over time without knowing any statistics.
  • Know exactly how to design a call to action that will motivate your visitors to take the actions you want them to take
  • Apply psychological persuasion frameworks to your landing pages and websites.
  • Write headlines that will provide the right type of motivational trigger that appeals to the hearts of your visitors.
  • Determine the best type of landing page to send your marketing campaign traffic to
  • Run professional usability tests like the 5-second test and the preference test.
  • Convince your boss to allocate more company resources to conversion rate optimisation.
  • Understand your website traffic based on the Fogg Behavior Model
  • Determine where in the sales funnel your visitors are and how to design landing pages that cater to each stage in the funnel
  • Create a professional logo from scratch in Photoshop
  • Identify the issues that are currently hurting your conversion rate and how to apply good landing page design to fix the problems

Is this course for you?

Landing Page Design and Optimisation Fundamentals course suits anyone looking to improve their website's conversion rate, from entrepreneurs and small business owners to marketing professionals and web developers. Here are a few job roles to reap the benefit of this course but not limited to:
  • Website owners
  • Online Marketers
  • Designers
  • Small Business Owners
  • E-commerce Managers
  • Social Media Managers
  • Pay Per Click / Search Engine Marketing Managers
  • Entrepreneurs
  • Digital Marketing Interns
  • Web designers and web developers

Why Choose the Landing Page Design & Conversion course?

  • Conducted by professional and qualified industry experts
  • Get Instant E-certificate
  • Entirely online
  • Self-paced learning and laptop, tablet, and smartphone-friendly
  • Tutor Support

Career Path

This training course will lead you to many different career opportunities; here are a few prospects:
  • Word Press Developer Beginner Level - £27,000 per annum
  • Web Designer - £32,627 per annum
  • Web Developer - £40,000 per annum

Industry Expert Instructor

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5 5

Rated Excellent on Trustpilot

Course Content

    • Welcome to this course! Let’s lay the groundwork for good landing page design 00:13:00
    • The Myth Of The Perfect Landing Page Conversion Rate 00:12:00
    • The 3 Main Types of Landing Pages and How To Use Them Effectively 00:19:00
    • Common Business Models and Understanding Your Conversion Actions 00:19:00
    • The AIDA Sales Funnel and The Online Decision Making Process 00:17:00
    • The Awareness Stage of the Funnel: Where It All Begins 00:18:00
    • The Interest Stage of the Funnel … Tell Me More 00:14:00
    • The Desire Stage of the Funnel … I Want What You Sell 00:13:00
    • The Action Stage of the Funnel … I’m Going to Buy What You Sell 00:09:00
    • Using Scarcity to Improve Conversion Rates on Your Landing Pages 00:10:00
    • Principles of Persuasion – Reciprocal Concessions & Reciprocity in Landing Pages 00:12:00
    • Principles of Persuasion … Anchoring and Cognitive Dissonance Theory 00:19:00
    • User Scenarios and Contextual Perception in Landing Page Design 00:17:00
    • My Favorite Landing Page Builders and Getting Started With Our Unbounce Page 00:10:00
    • Getting Familiar With the Unbounce Page Builder and Adding Our Header Section 00:07:00
    • Creating a Logo in Photoshop and Using the Unbounce Image Uploader Tool 00:16:00
    • Working With Background Imagery in Landing Pages and Developing Our Hero Section 00:16:00
    • Creating a Form, Action Block, and Finishing the Hero Section in Unbounce 00:20:00
    • Discussing Landing Page Design Changes and Creating our Primary Content Section 00:16:00
    • Finishing Page Content, Adding Icons, Footer and Working With Buttons Unbounce 00:11:00
    • Publishing Your Unbouonce Landing Page on Your Custom Domain 00:04:00
    • Adding Custom CSS in Unbounce to Create Professional Drop Shadows 00:06:00
    • Making Your Landing Page Design Work Better With Custom Javascript Snippets 00:03:00
    • Mobile Site Layout in Unbounce Based on Mobile Landing Page Design Guidelines 00:08:00
    • Designing Your Form Confirmation Dialogue in Unbounce and Testing Your Live Form 00:04:00
    • Assigning A/B Testing Variants in Unbounce and Assigning Traffic Weights 00:12:00
    • Integrating Your Unbounce Form Submissions With Your Mailchimp Account 00:09:00
    • Goodbye For Now … I Will Miss You Dearly 00:03:00
    • Western Computer Audit Part 1 00:08:00
    • Western Computer Audit Part 2 00:09:00
    • Western Computer Audit Part 3 00:15:00
    • Western Computer Audit Part 4 00:14:00
    • Get Your Certificate & Transcript 00:00:00

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