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The Learn Google Analytics - From a Beginner to Becoming a Pro course covers Google Analytics, from understanding the basics of web analytics to setting up and analysing data through important reports and sections. Explore how to become a pro at Google Analytics and optimise your website and online campaigns to achieve business goals.

Course Instructor
Duration

4 hours, 29 minutes

Last updated

July 5, 2023

Students

98

PRIVATE

More about the course

Before diving into the technicalities of Google Analytics, let's first understand the need and benefits of web analytics. Web analytics measures, collects, analyses, and reports web data to understand and optimise web usage. The benefits of web analytics are numerous, including improving website user experience, identifying areas of improvement, tracking website traffic, and measuring the success of online campaigns.

Moving on to the technicalities of Google Analytics, we will discuss how the Google Analytics tool tracks data. The tracking process involves using a tracking code and cookies to collect user data, which is then stored in Google Analytics servers for analysis.

Once you understand how the tracking process works, we will move on to the practical method of setting up Google Analytics for your website. This involves logging into the Google Analytics interface, getting your tracking ID, and setting up Google Analytics for your blog using Blogger or a website created in WordPress.

Next, we will dive into the Admin tab and its sections, including setting goals and understanding user management. We will also cover basic terms and how to view different sections and reports.

To become a pro at Google Analytics, it is crucial to understand essential reports and sections, including audience reports, acquisition reports, and behaviour reports. We will discuss how to analyse and interpret data from these reports.

Finally, we will cover the advanced concept of custom reports, which involves creating reports tailored to your business needs.

This course will equip you with the knowledge and skills to become a pro at Google Analytics. By understanding the basics of web analytics, setting up Google Analytics, and analysing data through important reports and sections, you can optimise your website and online campaigns to achieve business goals.

What you will learn

  • Set Up Google Analytics successfully for any website & optimize it to measure & track leads, sales & other activities successfully.

Is this course for you?

This course is ideal for those who work in or aspire to work in the following professions:
  • This course is meant for any student, professional, entrepreneur, beginner or fresher who wants to learn & better understand & implementation knowledge of using Google Analytics more efficiently. It is not meant for Highly experienced professionals looking to learn advanced analytics techniques

Why Choose Learn Google Analytics-From a Beginner to becoming a Pro course?

  • Conducted by industry experts
  • Get Instant E-certificate
  • Fully online, interactive course with Professional voice-over
  • Developed by qualified professionals
  • Self-paced learning and laptop, tablet, smartphone-friendly
  • Tutor Support

Industry Expert Instructor

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Course Content

    • How to Take this Course-Few Startup Points-Lets Make Learning Enjoyable! 00:06:00
    • Introduction & Understanding Need of Analytics 00:06:00
    • Benefits of Web Analytics 00:05:00
    • How Google Analytics Tool Tracks Data-Part-1 00:11:00
    • How Google Analytics Tool Tracks Data-Part-2 00:07:00
    • Logging into the Google Analytics Interface 00:06:00
    • Getting your Google Analytics Tracking ID 00:12:00
    • Setting Up Google Analytics for your Blog using Blogger 00:11:00
    • Setting Up Google Analytics for your Website created in WordPress 00:08:00
    • Understanding Stucture of How Data is Organized in Google Analytics 00:10:00
    • Understanding View 00:14:00
    • Using Filters in a View 00:11:00
    • Different Types of Goals you can set & Implementing Destination Goal 00:13:00
    • Implementing Duration & Pages/Session Goal 00:06:00
    • Implementing Event Tracking Goal 00:13:00
    • How to Provide Access to other users to your Google Analytics Data 00:11:00
    • Learning Basic Terms seen in different Tabs in the Reporting Tab 00:16:00
    • Understanding Audience Tab 00:12:00
    • Understanding Audience Tab-Part-2 00:09:00
    • Understanding Acquisition Tab 00:20:00
    • Understanding Behaviour Tab 00:15:00
    • Understanding Dashboard Tab 00:09:00
    • Understanding Shortcuts Tab 00:08:00
    • Understanding Intelligence Events Tab 00:10:00
    • Understanding Real-Time Tab 00:09:00
    • Understanding-Custom-Reports 00:11:00
    • Get Your Certificate & Transcript 00:00:00

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