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Master essential design thinking skills. Learn user research, empathy, bias identification, and teamwork. For all levels in any sector. Enrol now for competence.

£16.66 inc. VAT
Course Access

1 year

Last Updated

February 20, 2023

Students Enrolled


Course Duration

3 hours, 36 minutes

Course Instructor

Tony Bulcaen, a well-travelled business strategist with 20 years of work experience, developed this course focused on strategy, innovation and service design to improve human transformation projects and the invention of business models and service offerings.

Explore synthesising data into insights, building empathy map, user persona, affinity diagram and numerous idea generation and selection techniques, creating proper brainstorming process, structure and facilitate sessions to ensure the practical prototype concept.

You'll also be able to sharpen your skills in running proof of concept and functional experiments, collecting and analysing user testing feedback, pre-hypotheses, saving time and money tips, organisational design thinking prerequisites, essential skills for the project team and adopting the right mindset and corporate culture for design thinking after completing this Design Thinking – Unlock Innovation and User-Centricity course.

What you will learn

  • Master every step of the design thinking process through concepts and tools.
  • Articulate how design thinking, lean startup and agile work together and their shared characteristics.
  • How to structure and design thinking workshops through the various stages of the process
  • How to conduct quality user research
  • The skill of empathy
  • How to identify and handle the cognitive biases which may undermine your team’s work
  • How to synthesize user research data into insights
  • How to build tools such as an Empathy map, a User persona, an Affinity diagram and numerous idea generation and selection techniques
  • How to create the proper mental and physical environment for brainstorming
  • How to structure and facilitate brainstorming sessions
  • The concept of prototype and the shapes and forms it can take
  • How to run proof of concept and functional experiments
  • How to gather and analyze user testing feedback
  • How to de-risk your projects by testing hypotheses early and by saving time and money
  • Anticipate the organizational prerequisites for design thinking
  • Identify the skills required for a design thinking project team
  • Adopt the right mindset and corporate culture for design thinking

Is this course for you?

Project managers, HR managers, entrepreneurs, consultants to anyone interested in having an impact and adding value can explore this Design Thinking course.

Design thinking helps to develop new products that meet customer needs and drive revenue, gain a deep understanding of customers, save time, money, and effort, gain a competitive edge in the job market, overcome cognitive fixedness, and lead a team toward innovation. It's a collaborative endeavour that can only be mastered through peer practice.

You can also create the right environment for an accurate and much broader understanding of the voice of the customer. It helps move beyond the monologue of research and, if incorporating prototyping and testing, begins an ongoing dialogue with current and potential customers.

Design thinking helps unlock that creativity by asking you to think outside the box, be open to ideas, and be unafraid of failure. These are all ingredients to a creative mindset that fosters experimentation through prototyping.

This process incorporates analytical, synthetic, divergent and convergent thinking to create many potential solutions and then narrow these down to a “best fit” answer.

Leveraging design thinking at work can help shift your mindset, lead teams toward innovation, and create products with tangible value that increase your organisation’s revenue.

Designing a new product, service, business model, or strategy is about changing your thinking process. Interestingly and counterintuitively, it can be done using a systematic approach.

Why Choose this Course?

  • Conducted by industry experts
  • Get Instant E-certificate
  • Fully online, interactive Text course
  • Developed by qualified professionals
  • Self-paced learning and laptop, tablet, and smartphone-friendly
  • 24/7 Tutor Support

Industry Expert Instructor

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Founder at IQ x EQ

Rated Excellent on Trustpilot

Course Content

    • Thank you and welcome! FREE 00:03:00
    • Why did I create this course? FREE 00:04:00
    • Who is this course for? FREE 00:02:00
    • What do I cover? And how? 00:05:00
    • Homework : diagnostic assessment 00:02:00
    • Definition, core principles and key benefits 00:05:00
    • Overview of the 5-stage process 00:04:00
    • Homework : user-centricity 00:06:00
    • How Design Thinking, Lean startup and Agile work together 00:07:00
    • Introduction FREE 00:01:00
    • Discover your users and their environment 00:02:00
    • The skill of Empathy 00:02:00
    • The methods and tools of user research 00:08:00
    • User research : practical case 00:11:00
    • Capture your user research data in an empathy map : concepts and practical case 00:12:00
    • Capture your user research data in a user persona : concepts and practical case 00:07:00
    • Homework : empathy map and user persona 00:02:00
    • 4 tips for conducting quality user research 00:07:00
    • Cognitive biases and frames of mind you need to be aware of 00:11:00
    • Define your problem statement 00:02:00
    • Synthesize your insights into an affinity diagram 00:14:00
    • How to frame your problem statement 00:08:00
    • Introduction FREE 00:02:00
    • Develop the “How might we” question 00:07:00
    • Prepare your ideation workshops 00:07:00
    • Ideation methods and tools (1/2) 00:10:00
    • Ideation methods and tools (2/2) 00:07:00
    • Deliver a potential solution 00:04:00
    • Prototyping and its golden rules 00:05:00
    • User testing and iterations 00:05:00
    • User feedback methods and tools 00:12:00
    • Introduction FREE 00:02:00
    • Organizational and leadership models 00:11:00
    • Skills 00:09:00
    • Culture and mindset 00:07:00
    • Processes 00:03:00
    • Get Your Certificate & Transcript 00:00:00

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