Tony Bulcaen, a well-travelled business strategist with 20 years of work experience, developed this course focused on strategy, innovation and service design to improve human transformation projects and the invention of business models and service offerings.

Explore synthesising data into insights, building empathy map, user persona, affinity diagram and numerous idea generation and selection techniques, creating proper brainstorming process, structure and facilitate sessions to ensure the practical prototype concept.

You'll also be able to sharpen your skills in running proof of concept and functional experiments, collecting and analysing user testing feedback, pre-hypotheses, saving time and money tips, organisational design thinking prerequisites, essential skills for the project team and adopting the right mindset and corporate culture for design thinking after completing this Design Thinking – Unlock Innovation and User-Centricity course.

What you will learn

• Master every step of the design thinking process through concepts and tools.
• Articulate how design thinking, lean startup and agile work together and their shared characteristics.
• How to structure and design thinking workshops through the various stages of the process
• How to conduct quality user research
• The skill of empathy
• How to identify and handle the cognitive biases which may undermine your team’s work
• How to synthesize user research data into insights
• How to build tools such as an Empathy map, a User persona, an Affinity diagram and numerous idea generation and selection techniques
• How to create the proper mental and physical environment for brainstorming
• How to structure and facilitate brainstorming sessions
• The concept of prototype and the shapes and forms it can take
• How to run proof of concept and functional experiments
• How to gather and analyze user testing feedback
• How to de-risk your projects by testing hypotheses early and by saving time and money
• Anticipate the organizational prerequisites for design thinking
• Identify the skills required for a design thinking project team
• Adopt the right mindset and corporate culture for design thinking

Is this course for you?

Project managers, HR managers, entrepreneurs, consultants to anyone interested in having an impact and adding value can explore this Design Thinking course.

Design thinking helps to develop new products that meet customer needs and drive revenue, gain a deep understanding of customers, save time, money, and effort, gain a competitive edge in the job market, overcome cognitive fixedness, and lead a team toward innovation. It's a collaborative endeavour that can only be mastered through peer practice.

You can also create the right environment for an accurate and much broader understanding of the voice of the customer. It helps move beyond the monologue of research and, if incorporating prototyping and testing, begins an ongoing dialogue with current and potential customers.

Design thinking helps unlock that creativity by asking you to think outside the box, be open to ideas, and be unafraid of failure. These are all ingredients to a creative mindset that fosters experimentation through prototyping.

This process incorporates analytical, synthetic, divergent and convergent thinking to create many potential solutions and then narrow these down to a “best fit” answer.

Leveraging design thinking at work can help shift your mindset, lead teams toward innovation, and create products with tangible value that increase your organisation’s revenue.

Designing a new product, service, business model, or strategy is about changing your thinking process. Interestingly and counterintuitively, it can be done using a systematic approach.

Why Choose this Course?

• Conducted by industry experts
• Get Instant E-certificate
• Fully online, interactive Text course
• Developed by qualified professionals
• Self-paced learning and laptop, tablet, and smartphone-friendly
• 24/7 Tutor Support