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A practical copywriting course, 'Simple Copywriting Secrets' covers all essential copywriting briefs, features and benefits, how to write attention-grabbing headlines, and irresistible call-to-action secrets. Practice and write sales copy for anyone with any skill level to use the persuasion power of words confidently as a professional. Use this 'sales page machine' to create a gripping copy in record time.

Course Access

1 year

CPD Points

Students Enrolled


Course Duration

45 minutes

Course Instructor

This copywriting course is by Mirka Pohjanrinne. She is a renowned professional copywriter and one of the co-founders of the NorthLing writing company. It's reassuring that Mirka has been teaching and writing for over 20 years. Polar, Nokia, Reebok and many other big companies have hired her as their copywriter.
Do you want to learn the most effective ways to write copy? Take this copywriting course. Mirka has learned a lot about copywriting over the years. Learn to apply the same techniques and make your reader do what you want - to take action. Learn to write powerful sales copy. Give particular attention to these sections of this copywriting course:
      1. The copywriting brief and essential questions.
      2. Understanding what is a feature and what is a benefit?
      3. How to write attention-grabbing headlines.
      4. Write an irresistible call to action to close the deal.
Important topics like these will be covered in this copywriting course. You get to use these techniques and write your own sales copy to do this. It could be an email, a brochure, a sales page for your website, or anything else that needs a good copy. The instructor will show you how to do it step-by-step. There are exercises and examples in each lesson. Ultimately, we will put them together and make your sales copy look good.
This course is excellent for beginners and anyone who wants a simple way to write powerful sales copy. People who run small businesses and start businesses should take this course. It's great for people who want to learn how to write sales copy for marketing materials from the ground up. You should start with this if you're new to copywriting. This copywriting course is a great way to improve your writing and make it easier.
Learn about arguing logically and quickly, speed up writing, and become more skilled at copywriting. Put the course lessons into practice; you will see how these methods become a mindset every time you write something new.

After completing the course, you should be able to:

  • Develop practical copywriting skills in less than an hour
  • Write sales copy that is persuasive
  • Speed up the writing process
  • Get readers to take an action
  • Find the key message
  • Structure your arguments for closing the sale.

Is this Copywriting course for you?

Copywriting helps to communicate directly with a wide range of people and generate persuasive content to achieve the sales goal & rank on search engines, converting temporary visitors into permanent buyers. Tell a unique story in your voice, promote strengths, and show your stand-out brand.

It's a valuable skill for anybody. Copywriting can be applied to a multitude of professions. Explore how to Copywrite & become a better marketer, content creator, CEO, designer, researcher, video editor — you name it!

Building a company’s Image forms an emotional bond with the audience through the brand story, brings out the complete personality of a brand, distinguishes a business from competitors, persuades readers to take action, and maximises the ROI of digital marketing are some irresistible benefits one can enjoy after sharpening skills on copywriting.

Why Choose This Copywriting Course?

  • Conducted by a Leading industry expert on copywriting
  • The Course addresses some of the most cutting-edge principles that apply to persuasive writing in all its forms.
  • The instructor shared the tools and techniques for best copywriting practice.
  • Achieve an Instant E-certificate
  • Fully online, interactive video course
  • Self-paced learning and laptop, tablet, and smartphone-friendly
  • Tutor Support


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Course Content

    • Introduction to Simple But Super-Efficient Copywriting FREE 00:04:00
    • Class Resources 00:00:00
    • What Is Copywriting? 00:02:00
    • How Simple Techniques Help Create Super-Efficient Copy 00:01:00
    • Lesson 1: How to Write a Copywriting Brief 00:01:00
    • Worksheet 1: Copywriting Brief 00:04:00
    • Lesson 2: Features and Benefits 00:02:00
    • Worksheet 2: Features and Benefits 00:03:00
    • Lesson 3: Six Gangbuster Headline Formulas 00:02:00
    • Worksheet 3: Headlines 00:08:00
    • Lesson 4: How to Write Irresistible Call to Actions 00:06:00
    • Worksheet 4: Call to Actions 00:02:00
    • Lesson 5: Wrap Up Your Sales Copy 00:01:00
    • Worksheet 5: Wrap-Up 00:07:00
    • Thank You 00:02:00
    • Get Your Certificate & Transcript 00:00:00

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