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Google Ads: Learn how our clients' sales have changed thanks to Google Ads, and find out how to become certified in Google Ads!

Course Instructor

1 day

Last updated

May 25, 2023



£55.00 inc. VAT

More about the course

The Ultimate Google Ads Training Course is a far-reaching online course designed to help you explore the ins and outs of Google Ads. This course suits beginners to marketers to create and manage effective Google Ads campaigns. It includes experienced advertisers to enhance their skills and knowledge.

The course covers various topics, including keyword research, ad creation, targeting options, bidding strategies, campaign optimization, and performance measurement. You'll also explore the different types of Google Ads campaigns, such as search, display, video, and shopping ads, and how to create and optimise each.

The Ultimate Google Ads Training Course will give you hands-on experience creating and managing Google Ads campaigns. It's self-paced. So you can learn quickly and on your schedule.

By the end of the course, you will have the skills and knowledge needed to create and manage effective Google Ads campaigns that drive traffic, generate leads, and increase conversions. Whether you're a business owner, marketer, or digital advertising professional, the Ultimate Google Ads Training Course can help you take your skills to the next level and achieve your advertising goals.

What you will learn

  • Drive Consistent, Round-The-Clock Traffic To Your Website or Landing Page
  • Use Conversion Tracking To Determine The Value Of Your Ad Campaigns
  • Create, Develop and Optimize Your Own Profitable Google AdWords Campaigns
  • Remarket to Your Previous Website Visitors To Get Them Coming Back To Your Site
  • Advertise Your Products And Services Online Effectively
  • Monetize The More Than 6 Billion Daily Searches On Google
  • Boost Traffic and Increase Sales to Your Website

Is this course for you?

This course is ideal for those who work in or aspire to work in the following professions:
  • Anyone who wants to master the world's most powerful and popular advertising platform
  • Small Business Owners who want to increase their sales and revenue through their website
  • Entrepreneurs who want to leverage the power of the world's most advanced advertising platform to their competitive advantage
  • Marketing professionals who want a deeper understanding of the dynamics of the AdWords auction and step-by-step instruction on how they can succeed with AdWords
  • Students who want to develop a set of professional marketing skills
  • Beginners and more advanced AdWords users who want a closer look at how to set up search campaigns and remarketing ads the right way
  • This course is NOT for you if you are not ready to take your online advertising and marketing seriously
  • If you have ANY product or service that you want to promote, advertise or sell online, this course will give you the best tools and skills to succeed

Why Choose Ultimate Google Ads Training course?

  • Conducted by industry experts
  • Get Instant E-certificate
  • Fully online, interactive course with Professional voice-over
  • Developed by qualified professionals
  • Self-paced learning and laptop, tablet, smartphone-friendly
  • Tutor Support

Career Path

This training course will lead you to many different career opportunities. Here are a few prospects:
  • Facebook Ads Manager - £27,956 per annum
  • Social Media Marketing - £32,095 per annum
  • Product Marketing Manager - £57,598 per annum

Industry Expert Instructor

Rated Excellent on Trustpilot

Course Content

    • Welcome to Google Ads Masterclass! 00:13:00
    • How to Make the Most of This Course, Plus a Sneak Peak of What’s to Come! 00:20:00
    • Google Ads Formula Calculator 00:14:00
    • What is Google Ads? 00:12:00
    • Where do Google Ads Show Up? 00:13:00
    • Complimentary AdVenture Media Account Audit (exclusions apply) 00:06:00
    • Creating Your First Gooogle Ads Account 00:09:00
    • Understanding the Google Ads Account Hierarchy 00:08:00
    • Using Your Website Navigational Structure to Structure Your Google Ads Campaigns 00:20:00
    • Understanding Network Settings 00:14:00
    • Understanding Location Targeting 00:13:00
    • Configuring Location Targeting in Google Ads 00:10:00
    • Viewing Location Reports in Google Ads 00:15:00
    • Understanding Advanced Location Options 00:16:00
    • Setting and Configuring Languages 00:04:00
    • Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads 00:13:00
    • Finding Your Hourly Reports in the Google Ads Interface 00:06:00
    • Using Google’s Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 00:06:00
    • Bidding Strategies: Target Search Page Location 00:06:00
    • Bidding Strategies: Target ROAS 00:11:00
    • Bidding Strategies: Target CPA 00:05:00
    • Bidding Strategies: Target Outranking Share 00:08:00
    • Bidding Strategies: Maximize Clicks 00:06:00
    • Bidding Strategies: Enhanced CPC Bidding 00:05:00
    • Bidding Strategies: Manual CPC Bidding 00:05:00
    • Campaign Start and End Dates 00:02:00
    • Introduction to Dynamic Search Ads! 00:08:00
    • Understanding Sitelink Extensions 00:14:00
    • Callout Extensions 00:05:00
    • Call Extensions 00:09:00
    • Structured Snippet Extensions 00:06:00
    • App Extensions 00:03:00
    • Message Extensions 00:09:00
    • Location Extensions 00:05:00
    • Promotion Extensions 00:10:00
    • Price Extensions 00:12:00
    • Understanding Ad Rotation Settings 00:05:00
    • The Basics of Ad Scheduling 00:11:00
    • Understanding the Basics of Device Targeting 00:15:00
    • Understanding Campaign URL Options 00:07:00
    • Ad Group Structure Basics and Organization 00:14:00
    • Ad Group Structure Ideas 00:07:00
    • Creating Our First Ad Group in Google Ads 00:09:00
    • The Anatomy of Google Text Ads 00:07:00
    • Compliance in Google Text Ads 00:06:00
    • Requesting a Manual Review of Your Ads and Expediting the Process 00:03:00
    • Best Practices for Successful Text Ads 00:14:00
    • Real Life Case Ad Copy Case Study: Medical Equipment Company 00:16:00
    • Creating Our First Ad in Google Ads 00:14:00
    • Configuring Your Billing Details in Google Ads 00:05:00
    • Keyword Basics: Keywords vs Queries 00:09:00
    • The Basics of Keyword Research 00:11:00
    • The Basics of Keyword Planning 00:13:00
    • The Basics of Keyword Organization 00:07:00
    • Understanding Keyword Match Types 00:12:00
    • Keyword Match Types: Broad Match 00:09:00
    • Keyword Match Types: Broad Match Modified 00:06:00
    • Keyword Match Types: Phrase Match 00:07:00
    • Keyword Match Types: Exact Match 00:12:00
    • Keyword Match Types: Negative Match 00:12:00
    • Using the Search Term Report to Find Negative Keywords Part 1 00:15:00
    • Using the Search Term Report to Find Negative Keywords Part 2 00:17:00
    • Understanding Negative Keyword Lists 00:12:00
    • Traffic Sculpting: Negative Keywords at the Ad Group Level 00:18:00
    • Adding Negative Keywords at The Ad Group Level 00:09:00
    • Traffic Sculpting Using OPTMYZR 00:07:00
    • Keyword Research: Google Suggestions, Google Related Searches and Autocomplete 00:14:00
    • Using Additional Research Tools to Get Negative Keyword Ideas 00:12:00
    • Keyword Research: Using the Google Keyword Planner 1 00:20:00
    • Keyword Research: Using the Google Keyword Planner 2 00:16:00
    • Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner 00:16:00
    • Keyword Planning: The 6 Main Ways People Communicate With Search Engines 00:17:00
    • Keyword Planning: Understanding the Buyer Funnel 00:12:00
    • Keyword Planning: What Keywords Can Teach Us About Buying Intent 00:12:00
    • Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates 00:18:00
    • Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors 00:20:00
    • Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates 00:17:00
    • Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes 00:17:00
    • Keyword Organization: Formatting Keywords in Excel 00:12:00
    • Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure 00:12:00
    • Keyword Organization: Using Mergewords to Generate Keyword Lists 00:14:00
    • Keyword Bidding Basics: Setting Your Initial Max CPC Bids 00:20:00
    • Account Structure: How To Create A New Ad Group Within Your Campaign 00:08:00
    • Importing Your Keyword Lists From Excel Into Your New Ad Group 00:11:00
    • Creating Multiple, Relevant Ads For Your New Ad Groups 00:13:00
    • How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 00:08:00
    • Introduction To The AdWords Auction 00:20:00
    • Understanding Quality Score: Click Through Rate And Ad Relevancy 00:16:00
    • Understanding Quality Score: Landing Page Quality 00:07:00
    • Understanding Ad Rank and How It Is Calculated 00:12:00
    • When You Could Ignore Low Quality Scores (and when you can’t!) 00:09:00
    • Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3) 00:08:00
    • Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3) 00:12:00
    • Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3) 00:07:00
    • Navigating The AdWords Dashboard 00:16:00
    • How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 00:15:00
    • Editing The Essential Campaign Settings 00:06:00
    • How To Create New Campaigns That Will Improve Your Results 00:15:00
    • How ToUse Your Website To Make The Best Campaigns Possible 00:16:00
    • How To Set Up Powerful Custom Schedules For Your Campaigns 00:12:00
    • Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 00:12:00
    • Understanding Negative Keywords In-Depth 00:14:00
    • Using Broad, Phrase and Exact Match With Your Negative Keywords 00:07:00
    • Adding and Removing Negative Keywords and Negative Keyword Lists 00:21:00
    • Introduction To Ad Extensions 00:07:00
    • The Benefits Of Using Ad Extensions 00:08:00
    • Different Types Of Ad Extensions and Best Practices 00:06:00
    • Adding Sitelink Extensions 00:08:00
    • Configuring Your Sitelink Extensions For The Best Results 00:12:00
    • Adding Callout Extensions And Phone Extensions 00:08:00
    • The 5 Primary Forms Of Remarketing 00:16:00
    • Realizing The Benefits And Importance Of Remarketing 00:13:00
    • How To Create And Add Your Remarketing Tag 00:10:00
    • Creating Your First Remarketing Audience 00:14:00
    • Configuring Your Remarketing Campaign Settings 00:14:00
    • Understanding The Basics Of Conversion Tracking 00:15:00
    • Exploring The Different Conversion Actions Visitors Take On Your Site 00:15:00
    • Setting Up Conversion Tracking For Form Submissions 00:18:00
    • Generating And Installing Your Conversion Tracking Tag 00:09:00
    • Understanding The Basics Of Phone Call Tracking 00:09:00
    • Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 00:10:00
    • Return On Investment (ROI) vs. Return On Ad Spend (ROAS): Important Distinction 00:15:00
    • How To Mathematically Calculate ROI and ROAS 00:09:00
    • Calculating Max CPC Bids From Your Conversion Rate And Conversion Value 00:12:00
    • Calculating Profitable Keyword Bids Based On Revenue Per Click 00:09:00
    • Introduction To AdWords Scripts – What Are Scripts? 00:05:00
    • Bidding To Average Position AdWords Script Part 1 00:12:00
    • Bidding To Average Position AdWords Script Part 2 00:14:00
    • Conclusion 00:04:00
    • Part 1. Understanding Search Queries and What We Learn From Searcher Languagage 00:18:00
    • Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords 00:18:00
    • Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads 00:23:00
    • Ultimate Google Ads Training – Resources 00:01:00
    • Get Your Certificate & Transcript 00:00:00

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