Google Ads: Learn how our clients' sales have changed thanks to Google Ads, and find out how to become certified in Google Ads!
£55.00 inc. VAT
More about the course
The Ultimate Google Ads Training Course is a far-reaching online course designed to help you explore the ins and outs of Google Ads. This course suits beginners to marketers to create and manage effective Google Ads campaigns. It includes experienced advertisers to enhance their skills and knowledge.
The course covers various topics, including keyword research, ad creation, targeting options, bidding strategies, campaign optimization, and performance measurement. You'll also explore the different types of Google Ads campaigns, such as search, display, video, and shopping ads, and how to create and optimise each.
The Ultimate Google Ads Training Course will give you hands-on experience creating and managing Google Ads campaigns. It's self-paced. So you can learn quickly and on your schedule.
By the end of the course, you will have the skills and knowledge needed to create and manage effective Google Ads campaigns that drive traffic, generate leads, and increase conversions. Whether you're a business owner, marketer, or digital advertising professional, the Ultimate Google Ads Training Course can help you take your skills to the next level and achieve your advertising goals.
What you will learn
- Drive Consistent, Round-The-Clock Traffic To Your Website or Landing Page
- Use Conversion Tracking To Determine The Value Of Your Ad Campaigns
- Create, Develop and Optimize Your Own Profitable Google AdWords Campaigns
- Remarket to Your Previous Website Visitors To Get Them Coming Back To Your Site
- Advertise Your Products And Services Online Effectively
- Monetize The More Than 6 Billion Daily Searches On Google
- Boost Traffic and Increase Sales to Your Website
Is this course for you?
This course is ideal for those who work in or aspire to work in the following professions:- Anyone who wants to master the world's most powerful and popular advertising platform
- Small Business Owners who want to increase their sales and revenue through their website
- Entrepreneurs who want to leverage the power of the world's most advanced advertising platform to their competitive advantage
- Marketing professionals who want a deeper understanding of the dynamics of the AdWords auction and step-by-step instruction on how they can succeed with AdWords
- Students who want to develop a set of professional marketing skills
- Beginners and more advanced AdWords users who want a closer look at how to set up search campaigns and remarketing ads the right way
- This course is NOT for you if you are not ready to take your online advertising and marketing seriously
- If you have ANY product or service that you want to promote, advertise or sell online, this course will give you the best tools and skills to succeed
Why Choose Ultimate Google Ads Training course?
- Conducted by industry experts
- Get Instant E-certificate
- Fully online, interactive course with Professional voice-over
- Developed by qualified professionals
- Self-paced learning and laptop, tablet, smartphone-friendly
- Tutor Support
Career Path
This training course will lead you to many different career opportunities. Here are a few prospects:- Facebook Ads Manager - £27,956 per annum
- Social Media Marketing - £32,095 per annum
- Product Marketing Manager - £57,598 per annum
Industry Expert Instructor
Rated Excellent on Trustpilot
Course Content
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- Welcome to Google Ads Masterclass! 00:13:00
- How to Make the Most of This Course, Plus a Sneak Peak of What’s to Come! 00:20:00
- Google Ads Formula Calculator 00:14:00
- What is Google Ads? 00:12:00
- Where do Google Ads Show Up? 00:13:00
- Complimentary AdVenture Media Account Audit (exclusions apply) 00:06:00
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- Creating Your First Gooogle Ads Account 00:09:00
- Understanding the Google Ads Account Hierarchy 00:08:00
- Using Your Website Navigational Structure to Structure Your Google Ads Campaigns 00:20:00
- Understanding Network Settings 00:14:00
- Understanding Location Targeting 00:13:00
- Configuring Location Targeting in Google Ads 00:10:00
- Viewing Location Reports in Google Ads 00:15:00
- Understanding Advanced Location Options 00:16:00
- Setting and Configuring Languages 00:04:00
- Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads 00:13:00
- Finding Your Hourly Reports in the Google Ads Interface 00:06:00
- Using Google’s Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit 00:06:00
- Bidding Strategies: Target Search Page Location 00:06:00
- Bidding Strategies: Target ROAS 00:11:00
- Bidding Strategies: Target CPA 00:05:00
- Bidding Strategies: Target Outranking Share 00:08:00
- Bidding Strategies: Maximize Clicks 00:06:00
- Bidding Strategies: Enhanced CPC Bidding 00:05:00
- Bidding Strategies: Manual CPC Bidding 00:05:00
- Campaign Start and End Dates 00:02:00
- Introduction to Dynamic Search Ads! 00:08:00
- Understanding Sitelink Extensions 00:14:00
- Callout Extensions 00:05:00
- Call Extensions 00:09:00
- Structured Snippet Extensions 00:06:00
- App Extensions 00:03:00
- Message Extensions 00:09:00
- Location Extensions 00:05:00
- Promotion Extensions 00:10:00
- Price Extensions 00:12:00
- Understanding Ad Rotation Settings 00:05:00
- The Basics of Ad Scheduling 00:11:00
- Understanding the Basics of Device Targeting 00:15:00
- Understanding Campaign URL Options 00:07:00
- Ad Group Structure Basics and Organization 00:14:00
- Ad Group Structure Ideas 00:07:00
- Creating Our First Ad Group in Google Ads 00:09:00
- Configuring Your Billing Details in Google Ads 00:05:00
- Account Structure: How To Create A New Ad Group Within Your Campaign 00:08:00
- Importing Your Keyword Lists From Excel Into Your New Ad Group 00:11:00
- Creating Multiple, Relevant Ads For Your New Ad Groups 00:13:00
- How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign 00:08:00
- Navigating The AdWords Dashboard 00:16:00
- How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns 00:15:00
- Editing The Essential Campaign Settings 00:06:00
- How To Create New Campaigns That Will Improve Your Results 00:15:00
- How ToUse Your Website To Make The Best Campaigns Possible 00:16:00
- How To Set Up Powerful Custom Schedules For Your Campaigns 00:12:00
- Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules 00:12:00
- Introduction To Ad Extensions 00:07:00
- The Benefits Of Using Ad Extensions 00:08:00
- Different Types Of Ad Extensions and Best Practices 00:06:00
- Adding Sitelink Extensions 00:08:00
- Configuring Your Sitelink Extensions For The Best Results 00:12:00
- Adding Callout Extensions And Phone Extensions 00:08:00
- Understanding The Basics Of Conversion Tracking 00:15:00
- Exploring The Different Conversion Actions Visitors Take On Your Site 00:15:00
- Setting Up Conversion Tracking For Form Submissions 00:18:00
- Generating And Installing Your Conversion Tracking Tag 00:09:00
- Understanding The Basics Of Phone Call Tracking 00:09:00
- Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data 00:10:00
- Introduction To AdWords Scripts – What Are Scripts? 00:05:00
- Bidding To Average Position AdWords Script Part 1 00:12:00
- Bidding To Average Position AdWords Script Part 2 00:14:00
- Part 1. Understanding Search Queries and What We Learn From Searcher Languagage 00:18:00
- Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords 00:18:00
- Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads 00:23:00
- Get Your Certificate & Transcript 00:00:00